WhatsApp Business Platform overview
Learn about the purpose and use cases of the WhatsApp Business Platform, and prepare for integration.
Learn about the purpose and use cases of the WhatsApp Business Platform, and prepare for integration.
Discover the best media practices that can help increase international sales on Meta technologies.
Learn how to use Advantage+ catalog ads to dynamically deliver personalized ads and product recommendations to customers.
Discover how to create and use a business account on Instagram, identify how to set up your profile and explore key business account features.
Completion of this course is required to renew your Community Manager certification from Meta.
Certification Prep Business Marketing Strategy instructor led training sessions provide advertisers guidance on crafting strategic marketing plans and using Meta technologies to achieve business results. This includes developing marketing strategies based on the customer journey, maximizing Meta technologies across touchpoints,...
Welcome to the Meta Certification Prep Live training for Media Planning and Buying. Certification Prep for Media Planning and Buying are instructor-led training sessions designed to provide guidance on how Meta technologies can fit into your media plan, while also...
Learn how you can use Meta Commerce Manager to set up and manage catalogs, promote products and personalize ads for shoppers.
Webinar learning objectives This training explains how Collaborative Ads can close the gap between social media advertising and retail purchases. Discover the formats and strategies that optimize Collaborative Ads campaign performance. You’ll also learn how to create and measure a...
In this course, we’ll explore the relationship between a business goal, the KPIs and the metrics to measure that KPI.
Grow your social media knowledge around Facebook and Instagram with our week-long Bootcamp for the Community News Project. The sessions will equip you with the knowledge and know-how to use our tools successfully to aid news-gathering, creation and promotion of...
Learn how to choose placements and set a budget and schedule for ad campaigns in Meta Ads Manager.
Discover how to implement Advantage+ app campaigns to help grow mobile app audiences. campaigns.
Webinar learning objectives Website data is helpful for ad performance, and setting it up doesn't have to be complicated. This training explains what the Meta Pixel and Meta Conversions API are and why using both can help improve your results....
This training discusses how the Conversions API can help advertisers establish a more reliable data connection that leads to improved marketing campaign performance. The purpose of this workshop is to help agencies map their business objectives to what is functionally...
Explore how to create new, custom and lookalike audiences in Meta Ads Manager.
The purpose of this workshop is to help learners prepare their ad strategy for the upcoming holiday shopping season. The workshop covers the benefits of using a product catalog and how to maintain one by following best practices. Next...
Get started with Advantage+ catalog ads and see how to deliver relevant, personalized ads to your audience at scale. This training covers what Advantage+ catalog ads are, the creative formats available — including catalog product videos and partnership ads —...
Learn how to define business goals, select the correct ad objective and measure success in Meta Ads Manager.
Learn about partnership ads, creative diversification, and how strategic partnerships with creators can help advertisers achieve their business goals.
Learn how to use Advantage+ sales campaigns to help improve ad performance, increase efficiency and achieve greater scale.
Learn how to optimize ad placements, formats and creative across Meta technologies using Ads Manager.