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  • Certification Prep Virtual Training | Business Marketing Strategy - Part 2

    Certification Prep Business Marketing Strategy instructor led training sessions provide advertisers guidance on crafting strategic marketing plans and using Meta technologies to achieve business results. This includes developing marketing strategies based on the customer journey, maximizing Meta technologies across touchpoints,...

    • Event
    • Rating 3.0
  • Meta Certification Prep Live Training | Media Planning and Buying

    Welcome to the Meta Certification Prep Live training for Media Planning and Buying. Certification Prep for Media Planning and Buying are instructor-led training sessions designed to provide guidance on how Meta technologies can fit into your media plan, while also...

    • Event
  • Introduction to Collaborative Ads

    Webinar learning objectives This training explains how Collaborative Ads can close the gap between social media advertising and retail purchases. Discover the formats and strategies that optimize Collaborative Ads campaign performance. You’ll also learn how to create and measure a...

    • Event
    • Rating 5.0
  • From business goals to KPIs

    In this course, we’ll explore the relationship between a business goal, the KPIs and the metrics to measure that KPI.

    • Path
    • Duration 10m
    • Rating 5.0
    • Intermediate
    • Credential
  • Community News Project Bootcamp

    Grow your social media knowledge around Facebook and Instagram with our week-long Bootcamp for the Community News Project. The sessions will equip you with the knowledge and know-how to use our tools successfully to aid news-gathering, creation and promotion of...

    • Path
    • Rating 5.0
  • Connect your website data for better ad performance

    Webinar learning objectives Website data is helpful for ad performance, and setting it up doesn't have to be complicated. This training explains what the Meta Pixel and Meta Conversions API are and why using both can help improve your results....

    • Event
    • Rating 5.0
  • Improving your client’s ad performance with data

    This training discusses how the Conversions API can help advertisers establish a more reliable data connection that leads to improved marketing campaign performance. The purpose of this workshop is to help agencies map their business objectives to what is functionally...

    • Video
  • Defining your ad audience

    Explore how to create new, custom and lookalike audiences in Meta Ads Manager.

    • Path
    • Duration 31m
    • Rating 4.7
    • Beginner
    • Credential
  • Catalog strategies for holiday campaigns

    The purpose of this workshop is to help learners prepare their ad strategy for the upcoming holiday shopping season. The workshop covers the benefits of using a product catalog and how to maintain one by following best practices. Next...

    • Event
    • Rating 5.0
  • Improve your advertising with Advantage+ catalog ads

    Get started with Advantage+ catalog ads and see how to deliver relevant, personalized ads to your audience at scale. This training covers what Advantage+ catalog ads are, the creative formats available — including catalog product videos and partnership ads —...

    • Video
    • Rating 4.9
  • Introduction to campaign objectives

    Learn how to define business goals, select the correct ad objective and measure success in Meta Ads Manager.

    • Path
    • Duration 15m
    • Rating 4.8
    • Intermediate