Get started with advertising on Facebook and Instagram
Learn about what ads on Facebook look like and how to use a Facebook business Page and Ads Manager to create ads.
All Activities
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Communicate with people on WhatsApp
This course provides an overview of how to bring a business online with the WhatsApp Business app.
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Foundations of Meta Business Messaging
Learn about the benefits of Meta Business Messaging certification, and discover how to implement solutions across various platforms to encourage customer engagement and growth.
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Privacy and data protection across Meta technologies
Learn about privacy and data protection on Meta technologies, as well as how to create ads that adhere to Meta's ad policies.
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Meta Advertising Standards and brand safety
This course explores the Meta Advertising Standards and the brand safety controls available in Meta Business Manager.
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Optimize and troubleshoot the Meta Pixel
This course helps you set up and implement custom conversions and troubleshoot the Meta Pixel so you can optimize your ads.
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Introduction to campaign objectives
Learn how to define business goals, select the correct ad objective and measure success in Meta Ads Manager.
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Optimize your campaign with Meta Advantage+
This training covers the AI tools within Meta Advantage+, including the end-to-end campaign solutions of Advantage+ sales, app and leads campaigns. You’ll also learn the tools in 5 categories of Advantage+ single-step solutions that use AI to automate parts of...
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Setting up a business portfolio
Learn how to manage business assets using a business portfolio in Meta Business Suite or Meta Business Manager.
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Ad agencies Meta Conversions API: benefits and setup across clients
The purpose of this workshop is to help advertisers map their business objectives to what is functionally possible with the Meta Conversions API Gateway for multiple accounts and determine their integration method. Content includes an overview of what the Conversions...
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Get started with data-driven marketing
Learn how data from the Meta Pixel, Conversions API and Facebook SDK can provide insights to reach people with relevant ads.
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Create for a mobile world
Understand mobile behavior and improve mobile campaign performance.
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Use template analytics for the WhatsApp Business Platform
Learn how to use template analytics to help gain insights for marketing automation, customer insights and revenue optimization.
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Connect with customers using Meta Business Suite
Learn how to use Meta Business Suite to manage your presence on both Facebook and Instagram, connect with customers, create ads and grow your business — all from one central location.
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Privacy and data in digital advertising
Learn more about data usage and collection in the ads ecosystem.
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Configure and Troubleshoot Meta Conversions API Gateway
Learn how to set up the Conversions API Gateway without developer help for ad personalization, optimization and data sharing.
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Get started with catalogs on Meta technologies
In this course, you will learn how to create and manage a product catalog for advertising across Meta technologies.
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Get started with product catalogs across Meta technologies
The purpose of this workshop is to help learners achieve their business goals with product catalogs. This course is designed to help advertisers get started with catalogs for their ads across Meta technologies. This covers how to populate catalogs with...
