The purpose of this workshop is to help learners prepare their ad strategy for the upcoming holiday shopping season. The workshop covers the benefits of using a product catalog and how to maintain one by following best practices. Next...
Explore the available buying types and bid strategies for your campaigns.
Get started with Advantage+ catalog ads and see how to deliver relevant, personalized ads to your audience at scale. This training covers what Advantage+ catalog ads are, the creative formats available — including catalog product videos and partnership ads —...
Learn about partnership ads, creative diversification, and how strategic partnerships with creators can help advertisers achieve their business goals.
Learn how to measure the impact of campaigns with Conversion Lift and determine the best actions to take based on the results.
Learn to implement a Business Messaging strategy by identifying needs, selecting partners, and defining integration milestones.
This workshop is intended to help advertisers use ads that click to Instagram Direct to attract new followers, engage customers and reach their business goals. This training explores Meta Business Messaging technologies, campaign creation in ads Manager, creative best practices...
Learn how to optimize ad placements, formats and creative across Meta technologies using Ads Manager.
Learn how to comply with Meta Advertising Standards to effectively place ads with Meta.
This course teaches you how to create content for your business on Instagram.
This training will cover proven best practices that can help maximize international sales across Meta technologies. You’ll discover guidance on how to compare destination markets, strategies for implementing cross-border ad campaigns and tactics for setting up operations that help offer...
Learn to use Monetization Manager to measure ad performance, improve results with data and optimize your bidding strategy.
This course explores Advantage+ app campaigns and how these campaigns can help grow mobile app audiences. You’ll also discover how to implement Advantage+ app campaigns and discover strategies to help campaigns succeed. This content includes an overview of Advantage+ app...
This training is intended for agencies and advertisers who know the importance of Meta Conversions API and Facebook SDK but want to more effectively map business goals to app events and communicate the installation process to app developers. Don't...
Learn how to define business goals, select the correct ad objective and measure success in Meta Ads Manager.
You can use these curated lessons to prepare for the 100-101 Meta Certified Digital Marketing Associate exam. They are organized by topic and weight to signify how much of the exam is focused on each subject.
Learn how to use Robyn to build marketing mix models that are fast and accessible.
This course provides guidance on how to encourage conversations between customers and your business, share a WhatsApp QR code and enable customers to discover your business through ads that click to WhatsApp.
Learn how to analyze campaign metrics in Meta Ads Reporting and measure performance using tests.
Learn how to measure the true impact of Meta ads on search traffic by combining lift studies with custom conversions. This training provides an overview of the Conversion Lift methodology, step-by-step study setup guidance, and a review of the...
Learn how to optimize ads that click to WhatsApp with the Meta Conversions API for messaging events.
