Welcome to the Certification Hub : Learn new skills to build your brand or business

Marketing Developer - Pixel Bundle

Event

Rethinking Live Events in the Wake of COVID-19

Rating 4.5

Elevate creative best practices for partnership ads

Explore how agencies and brands can improve partnership ad campaigns on Reels through better creator collaboration and diverse creative assets.

Path
Duration 6m
Rating 5.0
Intermediate
Credential

Practice Test - Media Buying - B

Rating 4.6

Optimize campaign performance with A/B Testing and Conversion Lift

Audience: The audience for this session can be media buyers, planners, digital marketers or skilled advertisers interested in using experiments to improve their campaign performance. Level: Intermediate It is important to measure the true performance of your ads on Meta...

Event
Rating 5.0

Advanced Matching for the Web

Black Business Spotlight: OrganiGrowHairCo

Create for a mobile world

Understand mobile behavior and improve mobile campaign performance.

Path
Duration 5m
Rating 4.8
Beginner
Credential

Improve your marketing strategy with marketing mix models

Discover the key characteristics of marketing mix models and learn how these models work.

Path
Duration 40m
Rating 4.6
Intermediate
Credential

How to turn Instagram posts into ads

This course teaches you how to use your posts and stories as ads for your business on Instagram.

Path
Duration 16m
Rating 4.6
Beginner

Measure channel impact with Meta Conversion Lift

Webinar learning objectives Get started with the Meta Conversions API and learn how to establish a more reliable data connection that leads to improved marketing campaign performance for your clients. This training is designed for participants who work at advertising...

Event

Ad Delivery Optimization: Learning Phase

Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled. To log in, head to the top right corner and click on the 'Log In' button. Once logged in, review your profile...

Event

Get started with Audience Network

Learn how to use Meta's Audience Network to monetize your app, how to integrate the SDK for Audience Network and how to choose ad formats.

Path
Duration 15m
Rating 4.9
Advanced
Credential

Elevate Live with Nana Agyemang

Due to the unique circumstances of 2020, many businesses have been required to quickly pivot and establish a strong presence online, which has been challenging for those who weren’t already in the game or may not have a team...

Rating 4.5

Short-Form and Live Video Monetization

Rating 4.0

Prove your knowledge with the Meta Technical Implementation Specialist assessment

Demonstrate the skills needed to guide the implementation and troubleshooting of key marketing technologies by passing the Technical Implementation Specialist assessment. To pass this assessment, answer 16 out of 20 questions correctly. Retake the exam as many times as needed...

Rating 3.6

Onboarding on Instagram Shopping and Checkout

Rating 5.0

Frictionless Purchasing

Your purchase forms may be making it too hard for your most loyal readers to support the journalism they love. Optimize how your audiences sign up, subscribe and donate and watch your reader support soar.

Rating 5.0

Get the most out of WhatsApp Business

This presentation is intended to help small businesses get the most out of their WhatsApp Business Account. The session will begin with an overview of WhatsApp business tools, in which we’ll discuss how to create and maintain a strong...

Event
Rating 1.0

Business Marketing Strategy Study Guide

Path

Community News Project Bootcamp

Grow your social media knowledge around Facebook and Instagram with our week-long Bootcamp for the Community News Project. The sessions will equip you with the knowledge and know-how to use our tools successfully to aid news-gathering, creation and promotion of...