Applying best practices for placements and ad creative
Explore how to select the best placement and creative strategies with Meta Advantage+ solutions.
All Activities
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Create templates and send messages with the WhatsApp Business Platform
Learn about setting up, managing and sending different types of templates through the WhatsApp Business Platform.
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Optimizing agency workflows with AI creative tools
This workshop explains how to enhance ad performance through personalization and scalable creative delivery. Explore the benefits and practical uses of Advantage+ creative, flexible media, related media and format automation, including how to turn on these features during campaign creation....
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Aligning business goals with campaign objectives
Explore how to optimize your advertising strategy with campaign objectives, performance goals and data-based decision making.
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Elevate creative best practices for partnership ads
Explore how agencies and brands can improve partnership ad campaigns on Reels through better creator collaboration and diverse creative assets.
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Measure channel impact with Meta Conversion Lift
Learn how to run a Meta Conversion Lift study to determine the influence of your Meta campaigns on other channels, calibrate your attribution model and inform your ad spend with experimental results. You’ll explore why measuring channel lift matters, the...
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Certification Prep Virtual Training | Business Marketing Strategy - Part 1
Certification Prep Business Marketing Strategist instructor led training sessions provide advertisers guidance on crafting strategic marketing plans and using Meta technologies to achieve business results. This includes developing marketing strategies based on the customer journey, maximizing Meta technologies across touchpoints,...
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Prove your knowledge with the Meta Technical Implementation Specialist assessment
Demonstrate the skills needed to guide the implementation and troubleshooting of key marketing technologies by passing the Technical Implementation Specialist assessment. To pass this assessment, answer 16 out of 20 questions correctly. Retake the exam as many times as needed...
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How to automate paid messaging at scale
Webinar learning objectives This training explains how sellers, partners and business professionals can scale a paid messaging strategy on the WhatsApp Business Platform. Learn how to choose the right message template category for each use case and create and manage...
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Frictionless Purchasing
Your purchase forms may be making it too hard for your most loyal readers to support the journalism they love. Optimize how your audiences sign up, subscribe and donate and watch your reader support soar.
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Get started with Audience Network
Learn how to use Meta's Audience Network to monetize your app, how to integrate the SDK for Audience Network and how to choose ad formats.
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Ad creative that converts: how to diversify your ads for better results
This training explores how ad creative affects campaign performance. Learn practical strategies for achieving creative diversification (using a variety of images, videos, messages and formats) so the ad delivery system can better match ads to interested people. Don't see any...
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Protecting your accounts with proactive safeguards
Learn how to apply proactive strategies, implement security features and maintain business portfolio hygiene.
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Advertising solutions across the marketing funnel
Explore the value of a full-funnel marketing approach and consider advertising solutions offered across Meta technologies that clients can use at each stage of the marketing funnel.
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Handle recovery for clients decreasing investment
Discover how to address and resolve issues with clients reducing their investment in WhatsApp for Business through diagnostic reviews, remedial actions and reset meetings.
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Optimize campaign performance with A/B Testing and Conversion Lift
Audience: The audience for this session can be media buyers, planners, digital marketers or skilled advertisers interested in using experiments to improve their campaign performance. Level: Intermediate It is important to measure the true performance of your ads on Meta...
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Designing A/B tests, creative tests and lift studies
Learn how to set up the measurement studies available in Meta Ads Manager and read your results in the Experiments tool.
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Privacy controls and brand safety
Explore how to use brand safety controls, and learn about standards and policies relevant to ads on Meta technologies.
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Get started with Meta Ads Manager
Learn how to use Meta ads to establish an online presence, engage with an audience and grow a business.
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Increase campaign performance with diversified creative
This course explores how advertisers can diversify their ad creative and how to get the most relevant ad to a given audience.
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Reach your business goals with Reels ads
Webinar learning objectives This training explains how to incorporate Reels ads into business-as-usual strategies through Meta Ads Manager, discover optimization tools to adapt your creatives for Reels, and explore how creative partnerships can support Reels ad creation and production. Incorporate...
