All Activities
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Use Advantage+ audience to connect with the right people
Learn about how Advantage+ audience can help you reach the people who are likely to be interested in your business and how to get started.
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Optimize and Troubleshoot the Meta Pixel
This virtual training helps you set up and implement custom conversions, so you can optimize your ads for people who are most likely to convert. It also explores common issues that may prevent your pixel from sending accurate data. Lastly,...
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Certifications
Facebook awards credentials to individuals who demonstrate advanced-level proficiency in various aspects of digital marketing with Facebook products.
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Cross-border business: Maximize international sales with Meta
This training will cover proven best practices that can help maximize international sales across Meta technologies. You’ll discover guidance on how to compare destination markets, strategies for implementing cross-border ad campaigns and tactics for setting up operations that help offer...
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Identify client opportunities with Meta Business Messaging solutions
Explore Meta Business Messaging's key offerings and learn how to apply them to support client messaging needs.
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Advanced marketing mix modeling using Meta Open Source project Robyn
Learn how to use Robyn to build marketing mix models that are fast and accessible.
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Use ads that click to WhatsApp with Meta Conversions API
Learn how to optimize ads that click to WhatsApp with the Meta Conversions API for messaging events.
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Create ads that align to your business goals
Learn how to design ad creative for each stage of the marketing funnel and connect with your audience in an authentic way.
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Aligning business goals with campaign objectives
Explore how to optimize your advertising strategy with campaign objectives, performance goals and data-based decision making.
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Create for a Mobile World
Create content for a mobile world by using high-quality ad creative in your mobile marketing campaigns. You will learn to design content that aligns to people’s behavior and incorporate best practices when designing for mobile. Don't see any events here?...
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Instagram Reels 101
Join the Instagram team for an interactive introduction to Reels where you'll be taken through the full suite of tools and endless creative possibilities.
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Facilitate client onboarding to WhatsApp for Business
Enhance client onboarding to the WhatsApp for Business by setting goals, developing use cases, aligning governance and facilitating implementation.
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Interpret statistical output
Learn how to interpret statistical analysis and regression results to make decisions based on data.
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Get discovered with Reels on Facebook and Instagram
Create engaging content with Reels that helps you connect your business with new and existing audiences.
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Determine the measurement approach
In this course, we will explore how to formulate a hypothesis and how to select a measurement approach that suits your business needs.
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Improving performance through ad creative
Learn how to implement best practices for ad creative in Meta Ads Manager.
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Prepare for expansion
Identify expansion opportunities for a client's WhatsApp for Business strategy by evaluating their current approach, defining new use cases, and presenting tailored solutions.
