Welcome to the Certification Hub : Learn new skills to build your brand or business

Communicate with people on WhatsApp

This course provides an overview of how to bring a business online with the WhatsApp Business app.

Path
Duration 15m
Rating 5.0
Beginner
Credential

PROFESSIONAL · 510-101 Meta Certified Advanced Marketing Developer

The Advanced Marketing Developer learning path prepares learners for the Advanced Marketing Developer certification exam and coding assessment. This track prepares learners to implement the Facebook SDK, set up and troubleshoot App Events on iOS and Android. It also helps...

Collection
Rating 5.0

Meta New Starter Onboarding (Basic) - Day 1

Meta New Starter Onboarding session is a 2-day live webinar session built to onboard and educate you on how to navigate the advertising ecosystem across Meta’s family of apps and services. This training is relevant for individuals who are newly...

Event

Cross-Border Trade

Rating 4.0

Signals and Performance

Learn how to leverage data-driven marketing solutions to enhance your campaign results. In this session we will discuss the Meta Pixel, Facebook SDK, Conversions API and Offline conversion solutions. Don't see any events here? Be sure to log into Blueprint...

Event

Measure the true impact of Meta ads on search traffic with Conversion Lift

Learn how to measure the true impact of Meta ads on search traffic by combining lift studies with custom conversions. This training provides an overview of the Conversion Lift methodology, step-by-step study setup guidance, and a review of the...

Event

How to create content that stands out on Instagram

This course teaches you how to create content for your business on Instagram.

Path
Duration 3m
Rating 5.0
Beginner

Planning for your campaign audience

Explore how to select new, custom and lookalike audiences for your ads and use Meta Advantage+ audience.

Path
Duration 12m
Rating 3.7
Intermediate
Credential

Develop a successful WhatsApp messaging strategy for clients

Develop a successful WhatsApp messaging strategy for clients using the messaging journey framework.

Path
Duration 38m
Rating 5.0
Intermediate
Credential

Stronger Performance with the Conversions API

Advertising tailored to people can be more effective, both for consumers and business performance. In this course, you’ll learn how ads are evolving to provide more transparency and control. We’ll examine the impact this can have on businesses who rely...

Video
Rating 4.5

Using Music Safely in Your Videos

Rating 4.5

Campaign evaluation through reports and tests

Learn how to analyze campaign metrics in Meta Ads Reporting and measure performance using tests.

Path
Duration 24m
Rating 4.5
Intermediate
Credential

Anti-Corruption Training for Meta Partners

Rating 5.0

Optimize Meta Conversions API

To use the Conversions API as effectively as possible, you need to ensure that it's set up properly. Ongoing maintenance can also help identify opportunities for improvement. This training describes how you can optimize your configuration of the Conversions...

Event
Rating 4.6

Understand the true value of your campaigns with Conversion Lift

Learn how to measure the impact of campaigns with Conversion Lift and determine the best actions to take based on the results.

Path
Duration 30m
Rating 4.9
Intermediate
Credential

Ad formats and placements

Learn how to select ad formats and design creative strategies to reach your audience at each stage of the audience journey.

Path
Duration 20m
Rating 4.9
Beginner
Credential

Improve the ad experience and increase your Audience Network revenue

Learn how to monetize your app with in-app ads, control which ads appear in your app and advertise to grow your audience.

Path
Duration 20m
Rating 4.8
Intermediate
Credential

Help your customers connect to your business on WhatsApp

This course provides guidance on how to encourage conversations between customers and your business, share a WhatsApp QR code and enable customers to discover your business through ads that click to WhatsApp.

Path
Duration 20m
Rating 4.8
Beginner

Certification Prep Virtual Training | Business Marketing Strategy - Part 2

Certification Prep Business Marketing Strategy instructor led training sessions provide advertisers guidance on crafting strategic marketing plans and using Meta technologies to achieve business results. This includes developing marketing strategies based on the customer journey, maximizing Meta technologies across touchpoints,...

Event
Rating 1.0

Generate high-quality leads with Meta technologies

This course teaches you how to extract insights from data and how to use insights to make data-driven recommendations. This workshop is the fourth virtual instructor-led training covering the skills necessary for the Marketing Science Certification exam.