Increase campaign performance with diversified creative
This course explores how advertisers can diversify their ad creative and how to get the most relevant ad to a given audience.
All Activities
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Selecting campaign objectives
Explore the campaign objectives in Meta Ads Manager and consider which conversion locations and performance goals are available for each objective.
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Build an online presence with a Facebook Page
Learn how to create and maintain a Page, build an audience and implement best practices for posting on Facebook.
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Optimize your campaign with Meta Advantage+
This course covers each of the AI ad solutions within Meta Advantage+ and how to use them to improve campaign performance.
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Connect with customers using Messenger
Learn how to use Messenger to connect with customers in a personal way, increase sales and improve customer service.
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Increase campaign performance with partnership ads
This training will cover how to use partnership ads to improve campaign performance. It covers the different types of partner content that can be used as partnership ads, as well as how to work with creators and build a partnership...
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Opportunity score: experimentally proven recommendations to help improve your campaign performance
Explore how to use opportunity score to improve your campaign performance.
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Campaign activation and Meta Advantage
Explore how to use Meta Ads Manager and Meta Business Manager for campaign activation, reporting and management.
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Privacy controls and brand safety
Explore brand safety controls, and learn about standards and policies relevant to ads on Meta technologies.
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Maximize performance with Advantage+ sales campaigns
Learn how to leverage Advantage+ sales campaigns to improve ad performance, increase efficiency and achieve greater scale.
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Reach your business goals with Reels ads
In this training, you will learn how to create Reels ads and how to implement the creative essentials to enhance performance in your Facebook and Instagram Reels ads campaign strategies. You’ll also learn how to implement a Reels ads campaign...
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Customize ad creative in Meta Ads Manager
Learn how to create ads and review format, placement and creative options in Meta Ads Manager.
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Technical implementation of the Meta Pixel
This course helps you set up and implement the pixel so you can collect intent at each stage of the purchase path and tailor your messaging to move people through the marketing funnel.
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Certification Prep Virtual Training | Business Marketing Strategy - Part 3
Certification Prep Business Marketing Strategy instructor led training sessions provide advertisers guidance on crafting strategic marketing plans and using Meta technologies to achieve business results. This includes developing marketing strategies based on the customer journey, maximizing Meta technologies across touchpoints,...
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Set up and use the Meta Pixel and Meta Conversions API for website campaigns
Learn how to use the Pixel and the Conversions API to share data from customer actions and optimize advertising strategies.
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Interpret statistical output
Learn how to interpret statistical analysis and regression results to make decisions based on data.
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Create ads that align to your business goals
Learn how to design ad creative for each stage of the marketing funnel and connect with your audience in an authentic way.
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Technical Pixel Implementation and Troubleshooting - Marketing Developer
The pixel helps you track conversions on your Facebook ads, optimize your ads for people most likely to convert and generate audiences to better target your ads. This course helps you setup, implement and troubleshoot the pixel so you...
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Reach more people on Instagram
Use the Instagram app to connect with your audience and reach more customers.
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Building Community on Facebook & Instagram (Part 1)
Blavity COO, Aaron Samuels, shares his organization’s growth path and best practices.
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Complete embedded signup for the WhatsApp Business Platform
Learn about the embedded signup process and how to manage lines of credit with onboarded clients.
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Improve your advertising with Advantage+ catalog ads
Learn how to use Advantage+ catalog ads to dynamically deliver personalized ads and product recommendations to customers.
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Industry Insights: A guide for agency success
Do you have clients in the ecommerce, professional services, healthcare or automotive industry? In this webinar, you’ll learn about:- Latest industry insights and exclusive Meta ad resources to help with client pitches, business reviews and conversations with clients. - Best...
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Cross-border business: Maximize international sales with Meta
This training will cover proven best practices that can help maximize international sales across Meta technologies. You’ll discover guidance on how to compare destination markets, strategies for implementing cross-border ad campaigns and tactics for setting up operations that help offer...
