All Activities

Understand the Social Media Landscape

This lesson teaches you how to identify your target audience for your social media channel.

• Duration 5m
• Rating 4.7
• Beginner

Create ads from your Instagram account

Learn how to use Instagram to create ads for your business.

• Duration 5m
• Rating 4.8
• Beginner

Create ads from a Facebook Page

This lesson will establish the difference between an ad and a Page post. Students will learn when to use each of the two ways to advertise from your Page: boosting a post and using a Promote Now button.

• Duration 5m
• Rating 4.7
• Beginner

Map the Customer Journey

This course teaches you about the customer journey and how it applies to your business online.

• Path
• Duration 8m
• Rating 5.0
• Beginner
• Credential

Knowledge Check

This assessment tests your knowledge of paid online events.

• Duration 10m
• Beginner

Get started with advertising on Facebook and Instagram

In this lesson, students will learn when and how to use Ads Manager, including how to set up an Ads Manager account with the correct currency, time zone, spend limit, and payment settings.

• Duration 5m
• Rating 4.8
• Beginner

Get started with advertising on Facebook and Instagram

Learn how to set up and advertise with an Ads Manager account.

• Path
• Duration 15m
• Rating 4.9
• Beginner
• Credential

Adapt your marketing strategies for the evolving ads ecosystem

As the ads ecosystem evolves, people have greater expectations of data control and transparency. At the same time, people prefer personalized ad experiences. This training helps advertisers understand how the three key evolutions in the ads ecosystem are likely to...

• Path
• Duration 20m
• Rating 5.0
• Intermediate
• Credential

Select Your Social Media Channels

This course teaches you how to choose the appropriate social media channels for your business online.

• Path
• Duration 11m
• Rating 5.0
• Beginner
• Credential

Meta Policy for Ads About Social Issues, Elections or Politics

Learn about Facebook policies for ads about social issues, elections or politics.

• Duration 5m
• Rating 4.7
• Intermediate

Map Your Customers' Journey

Learn how to apply the customer journey to your business online.

• Duration 5m
• Rating 5.0
• Beginner

Create Authentic Messages

This course teaches you how to create content that engages your audience and a plan for your content.

• Path
• Duration 8m
• Rating 4.6
• Beginner
• Credential

Attract an Audience on Social Media Overview

This overview outlines ways to attract your ideal audience online.

• Duration 13m
• Rating 4.4
• Beginner

Knowledge Check

This assessment tests your knowledge of using Facebook Stars for your video content and live broadcasts.

• Duration 5m
• Rating 5.0
• Intermediate

How to Choose the Best Ad Formats for Your App

• Duration 5m
• Rating 5.0
• Beginner

Knowledge check

Take this quiz to assess your knowledge on creating ads with Ads Manager.

• Duration 5m
• Rating 4.8
• Beginner

The evolution of ads

This lesson will teach you about ad personalization, greater information transparency and the impact of increased privacy on businesses.

• Duration 5m
• Beginner

Create SMART Marketing Goals for Your Business

Learn how to create SMART goals and keep track of your progress.='Master Data'!E8

• Duration 5m
• Rating 5.0
• Beginner

Meta Integrity Training

• Rating 5.0

Celebrate creativity

Learn how to be creative and grow your audience by using Instagram Reels. Featuring Marie Frias from Luna Magic.

• Rating 5.0

Develop Your Brand With Video on Facebook (APAC)

• Rating 5.0

Reach Your Business Goals with Reels (APAC)

• Rating 5.0

Black 365: Black Stories. Black Freedom. Black Future.

Learn how Meta technologies can help business owners grow their business and knowledge. Featuring Ashley Rouse from Trade Street Jam Co.

• Rating 5.0

Grow Your Mobile App Audience With Automated App Ads