Align Your Goals With the Marketing Funnel
Align Your Goals With the Marketing Funnel
All Activities
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Measure and Optimize Ad Campaigns
This lesson will prepare you to test different factors in your government organization's ads and iterate insights from past advertising campaigns into future campaigns.
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Amplify Your Message With Ads
This lesson will prepare you to create ads that enable your government organization to inform and educate more people in your community.
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Measurement and Analysis Options
This lesson will prepare you to measure your campaigns’ results with different tools, test different factors in your ads, and integrate insights from past advertising campaigns into future campaigns.
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Raise Awareness of Your Service
This lesson prepares you to use organic posts and messages to raise awareness of your services and use Facebook Messenger, Instagram Direct and WhatsApp to connect with people in the community.
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Tell Authentic Stories
Tell Authentic Stories
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Buying Recommendations for Public Service Announcements
This lesson will prepare you to differentiate between the available ad buying options, select the appropriate buying option to help your organization achieve its goals, and determine a budget and schedule that aligns with your government organization’s goals.
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Keep Your Community Safe From Misinformation
This lesson prepares you to share accurate information with your community on Facebook as a government organization.
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Creative Considerations for Public Service Announcements
This lesson will prepare you to compare multiple creative formats for your public service announcements and create messages that prompt people to interact with your government organization.
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Start Your Fundraiser
Start Your Fundraiser
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Get More People to Register for Your Services with Ads
This lesson prepares you to create ads to generate more signups for your services and make decisions about your ad campaigns that align with the goals of your organization.
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Use Messenger to Build Trust With Your Community
This lesson prepares you to use Messenger to reach your community as a government organization.
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Maintain Connections With Your Community
This lesson will prepare you to use Facebook tools to make public service announcements as a government organization.
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Build Connection With Your Community on Instagram
This lesson prepares you to establish a presence and a community for your government organization on Instagram.
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Stay Connected to Your Community With WhatsApp
This lesson prepares you to use WhatsApp to interact with your community as a government organization.
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Free Tools to Create and Enhance Content
Free Tools to Create and Enhance Content
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How to Engage Your Community on Facebook
This lesson prepares you to establish an engaging Facebook presence as a government organization.
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Build Your Campaign
Build Your Campaign
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Ads Reporting
This lesson will prepare your government organization to evaluate your government organization's ad results with Ads Reporting and find the metrics that are most relevant to your campaign.
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Creative Placements and Formats for your Ads
This lesson will prepare you to craft ads that informs and educates people of your services, and leverage a variety of creative formats at every stage of your audience’s journey.
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Create Inspiring Holiday Ads
Stand out from other businesses during the holiday season and showcase what makes your business unique. In this webinar, you’ll learn the importance of planning ahead, creative strategies to make your ads stand out and what tools you’ll need...
