This training helps prepare you for the Certified Meta Business Messaging Strategy Exam. This exam measures your ability to understand and apply the core concepts, tools, and strategies of Business Messaging in order to increase customer engagement and sales. Learn...
In this course, you’ll learn how to formulate a test hypothesis and choose the appropriate dependent and independent variables for your test. You’ll also learn about different measurement approaches you can use to prove or disprove your hypothesis. Last, you’ll...
In this training, you'll learn how advertising works across Meta technologies and discover how to create engaging content, connect with customers, set clear business goals, and use tools like Facebook Pages, Boost, Meta Business Suite and Ads Manager to...
This training helps prepare you for the Meta Certified Business Messaging Strategy Exam. This training helps prepare you for the Meta Certified Business Messaging Strategy Exam. This exam measures your ability to understand and apply the core concepts, tools...
In this training, you will discover how to get started with advertising on Instagram by leveraging Meta technologies to achieve your business goals. You’ll learn how to create engaging images, videos, and captions that connect with customers and increase...
This workshop explores how you can showcase and sell products with ads that click to Messenger and shopping features on Messenger. Learn how to add products to Meta Commerce Manager, improve ad performance with catalog best practices and create...
This workshop explores the 4 Ps of effective ad creative, prominence, personalization, persistence, and performance. Learners will gain a framework for developing ads that stand out, resonate with audiences, and help deliver measurable business results.
In this workshop you’ll learn how to identify and apply key principles of effective measurement in marketing, distinguish between different types of metrics, and design experiments to measure incrementality and inform marketing decisions.
This workshop covers how to guide AI toward better campaign performance using optimization tools in Meta Ads Manager. Learn how to customize ad delivery for specific business KPIs and high-value customers, connect data sources for more accurate optimization and measurement...
The purpose of this workshop is to help advertisers enhance their ad performance through automation, personalization and scalable creative delivery. We will explore the benefits and practical use of flexible media, related media and format automation, including how to enable...
This workshop explores the 4 Ps of effective ad creative, prominence, personalization, persistence, and performance. Learners will gain a framework for developing ads that stand out, resonate with audiences, and help deliver measurable business results.
The purpose of this workshop is to offer you an introductory-level understanding of AI, how it’s changing the way people work and offer some tools you can start experimenting with today to help optimize your own workflows.
This workshop is intended to help advertisers grow their business and reach their business goals by building ad campaigns with Meta Ads Manager. It covers all aspects of campaign creation including campaign goals, automations, budgets, audience, placements, ad creative...
What is this about? This webinar will help you learn more about agency fee, an ads manager revenue management tool which enables you to add your markup directly to your advertisers’ awareness campaigns Who is this for?Agency leaders who...
This session will guide you through proactive measures to prevent scams, fraud and brand harm, while also helping you build a comprehensive brand protection strategy. Learn how to protect your business accounts, monitor your brand for misuse and resolve...
Ready to take your lead generation marketing to the next level? Join us for "Unlocking High-Quality Leads on Meta Technologies" a webinar designed to equip you with the latest strategies and tools for capturing and converting high-quality leads. Learn how...
In this training, you’ll explore how to use key insights to shape a successful holiday strategy and gain a competitive edge for the holiday season. You’ll also learn the creative best practices for developing impactful holiday assets, along with a...
