All Activities
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Reels Unlocked: Creating at the speed of culture
In this live webinar with Meta's Creative Shop experts, we invite creative teams, strategists and agencies to learn how to use sounds, hooks, and native storytelling for easy creative production. Whether you are just getting started with implementing a Reels...
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Turbocharge Reels for Optimal Production and Performance - Automation/Gen AI Tooling, Partners and Creative Guidance
Be at the forefront to learn about the latest and greatest tooling (including Gen AI) to efficienctly produce Reels that deliver on your business goals. The Reels opportunity:- Reels are reshared over 4.5 billion times a day - More than...
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Learn more about Meta Advertising policy
This training helps learners how to improve performance for Ads that click to messaging by learning more about Meta Advertising Policy for business messaging, best practice and common mistakes for ads and thread content. Don't see any events here? Be...
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Purchase optimization through Messaging Overview and Deepdive
In this course, you will learn about the overview and deep dive of Purchase Optimization through messaging. The course provides guidance for learners to how to send purchase signals, apply campaign best practices, and create Lookalike Audiences from messaging purchases....
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Adopting ads that click to WhatsApp to grow sales
In this course, you will learn cover step-by-step on how to set up ads that click to WhatsApp and what are some of the tips that you can implement to ensure a successful ad campaign. Don't see any events here?...
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Ads that click to message: Advanced best practices
This course helps advertisers to improve ads performance by controlling the outcome of auctions through 3 drivers: Advertisers control in objectives, targeting, budget, bidding, placement and creatives, Machine Learning and Pacing. Don't see any events here? Be sure to log...
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Creative Best Practice for Business Messaging
This presentation is intended to help advertisers explore foundational creative best practices for Business Messaging to improve your campaign through Ad experience and post-click experience. Don't see any events here? Be sure to log into Blueprint to access a variety...
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Best practices to drive more sales with ads that click to WhatsApp
In this session, we will cover useful tips to help you maximize the effectiveness of your ads that click to WhatsApp. From ensuring a strong creative, to campaign optimization tips, look forward to learning more about the levers that you...
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Meta New Starter Onboarding HK
Meta New Starter Onboarding session is a compact live webinar built to onboard and educate you on how to navigate the advertising ecosystem across Meta’s family of apps and services. This training is relevant for individuals who are newly on-boarded...
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Generate more calls for your business with call ads
This session explores how to generate more calls to your business with lead ads with calling. We’ll provide an overview of call ads and how to implement a call ad campaign in Meta Ads Manager. We’ll also explore how to...
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Generative AI for marketers
Learn how to use AI tools from Meta to improve your marketing, creativity and productivity. This video course will teach you how to refine ad creative and generate high-quality content to drive business growth.
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Certification Prep Virtual Training | Performance Marketing Specialist
This training is only offered to those with Meta Certified Media Buying Professional certification. Gain the expertise to create marketing campaigns that can improve performance across Meta technologies. This training covers data, creative, media and measurement strategies that enable you...
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Improving your client’s ad performance with data
This training discusses how the Conversions API can help advertisers establish a more reliable data connection that leads to improved marketing campaign performance. The purpose of this workshop is to help agencies map their business objectives to what is functionally...
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Agency online learning catalog
Explore our collection of top-rated agency online learning courses curated to help you stay ahead in a rapidly evolving industry so you can achieve extraordinary results for your clients. These courses cover a range of key topics to help you...
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Advancing Along the Measurement Journey
Intended for: Planner, Creative, AnalystLevel: Intermediate Did you know that a Harvard Business Review study found that advertisers who ran 15 experiments (versus none) in a given year see about a 30% higher ad performance that year; those that ran...
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Build Reels. Measure Results.
Intended for: Planner, Creative, AnalystLevel: Intermediate Build Reels. Measure results. Join Meta Marketing Science for the 2024 Reels Measurement Training. We’re experiencing a paradigm shift in how media and entertainment is consumed, driven by evolving consumer behaviors and expectations. Short...
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