Build Your Campaign
Build Your Campaign
All Activities
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Ads Reporting
This lesson will prepare your government organization to evaluate your government organization's ad results with Ads Reporting and find the metrics that are most relevant to your campaign.
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Build Connection With Your Community on Instagram
This lesson prepares you to establish a presence and a community for your government organization on Instagram.
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Use Messenger to Build Trust With Your Community
This lesson prepares you to use Messenger to reach your community as a government organization.
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Keep Your Community Safe From Misinformation
This lesson prepares you to share accurate information with your community on Facebook as a government organization.
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Buying Recommendations for Public Service Announcements
This lesson will prepare you to differentiate between the available ad buying options, select the appropriate buying option to help your organization achieve its goals, and determine a budget and schedule that aligns with your government organization’s goals.
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Tell Authentic Stories
Tell Authentic Stories
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Raise Awareness of Your Service
This lesson prepares you to use organic posts and messages to raise awareness of your services and use Facebook Messenger, Instagram Direct and WhatsApp to connect with people in the community.
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Measurement and Analysis Options
This lesson will prepare you to measure your campaigns’ results with different tools, test different factors in your ads, and integrate insights from past advertising campaigns into future campaigns.
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Amplify Your Message With Ads
This lesson will prepare you to create ads that enable your government organization to inform and educate more people in your community.
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Create Inspiring Holiday Ads
Stand out from other businesses during the holiday season and showcase what makes your business unique. In this webinar, you’ll learn the importance of planning ahead, creative strategies to make your ads stand out and what tools you’ll need...
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Take Your Ads to the Next Level
Sharpen your advertising skills with advanced advertising solutions. In this two-day immersive workshop, you’ll dive deeper into how you can increase budget, audience, placement, and ad creative liquidity through tools like campaign budget optimization, advanced targeting, automatic placements, dynamic...
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Elevate Live with Lecrae
Building community is not just about the numbers, it’s about genuine engagement and listeners, viewers, and buyers that come back time and time again. But how do you tap into this crew of dedicated supporters to fund your dream?Join...
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Blueprint Live | Media Planning Template
Não há dúvidas de que um bom criativo pode melhorar significativamente os resultados de uma campanha. Este workshop interativo ajudará estrategistas de criativo a adquirir novas habilidades necessárias para mensurar e testar a fim de otimizar a eficácia do criativo...
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Understanding and Implementing Pixel, SDK and Offline Conversions Tools
Learn how to power your marketing efforts with the Facebook pixel, SDK and business tools for offline conversions. This session includes the step-by-step implementation process, hands-on system practice and group activities to help you achieve your marketing objectives and drive...
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Understanding and Implementing the Facebook SDK
Learn about SDK and its implementation process. Get hands-on experience using a practice exercise and environment. Additionally, you’ll learn the basics and best practices in implementing Standard Events and Parameters. Click below to view the session descriptions and to...
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Understanding and Implementing the Facebook Pixel
Learn how implementing the Facebook pixel can help you measure and drive business outcomes. In this session you’ll be using a real website to practice implementing the pixel without the help of a developer. Additionally, you’ll be implementing standard...
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Measure Creative Impact - Creative Strategy
There's no question that good creative can significantly improve campaign results. This interactive workshop will help creative strategists acquire the skills needed to use measurement and testing to optimize the effectiveness of their ad creative and achieve provable results for...
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Power Your Advertising with Dynamic Ads
Learn what dynamic ads are and how they can help you achieve business goals. Explore different creative formats to deliver relevant, personalized ads to your audience. Additionally, you'll learn best practices in setting up your dynamic ads campaign in...
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In-Stream Reserve: Diversify your Video Investment with Facebook
Learn how In-Stream Reserve helps brands diversify their video investment in ways that complement their TV and online video advertising strategies, what ISR is and how it works, and explore success stories from brands that have used ISR to...
