Generate insights to make decisions based on data
Learn how to combine data from different sources, run tests and make recommendations with a test-and-learn approach.
All Activities
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Creative Strategy
Develop creative advertising strategies on Facebook, Instagram and Messenger for brands with these three creative topics:1. Create for a Mobile World2. Creative brief development3. Measure the impact of your ad creative
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Accelerate your growth
Create a strong foundation from which to seize the best growth opportunities. Find out how the hockey sticks and base system can help you build your startup.
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Maximize the Brand and Commerce Mix
Guidance on how to drive long term brand equity and implementing the optimal full funnel mix from brand awareness to conversions based on research from Oxford University Cross Media Study. Don't see any events here? Be sure to log...
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Retain and Grow Shoppers Online
Retention best practices and testing frameworks for lapsed, loyalist, trialist audiences and advanced retention strategies. Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled.To log in, head to the top...
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Improving performance through ad creative
Learn how to implement best practices for ad creative in Meta Ads Manager.
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Meta Blueprint Training
Join us for an interactive and live training session with Meta Blueprint to learn more about our solutions and ask your questions directly to Meta experts Don't see any events here? Be sure to log into Blueprint to access a...
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Create for a Mobile World
Create content for a mobile world by using high quality ad creative in your mobile marketing campaigns. You will learn to design content that aligns to user behavior and incorporate best practices when designing for mobile.
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Agencies and Meta Conversions API: benefits and setup across clients
The purpose of this workshop is to help advertisers map their business objectives to what is functionally possible with the Meta Conversions API Gateway for multiple accounts and determine their integration method. Content includes an overview of what the Conversions...
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Introduction to opportunity score
Discover how opportunity score provides recommendations that can help improve campaign performance.
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Campaign activation tools and Meta Advantage+
Explore how to use Meta Ads Manager and Meta Business Suite for campaign activation, reporting and management.
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Retail Proficiency Learning Path
This custom learning path is designed to help companies from the retail industry learn the fundamentals of advertising on Meta technologies.
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Business management tools and ads resources
Learn about Meta's business management tools and resources to navigate advertising solutions and strengthen your business strategy.
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Selecting campaign objectives
Explore the campaign objectives in Meta Ads Manager and consider which conversion locations and performance goals are available for each objective.
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How to get started with Instagram Reels
This lesson prepares you to plan and create a reel for your business.
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Generate leads across Meta technologies
This course explores how you can reach and nurture high-quality leads using lead generation tools across Meta technologies. This webinar is for advertisers who generate leads using Meta technologies. These advertisers should be familiar with how to create a campaign...
