Welcome to the Meta Certification Prep Live training for Media Planning and Buying. Certification Prep for Media Planning and Buying are instructor-led training sessions designed to provide guidance on how Meta technologies can fit into your media plan, while also...
Meet with the Meta Blueprint team to learn all about our Meta Certification program. Ask questions about our family of apps and services, topics in our certification exams and the process from start to finish during this session. Media...
Explore how to optimize your advertising strategy with campaign objectives, performance goals, and data-based decision making.
In this training, you will learn how the AI tools within Meta Advantage can be used to improve campaign performance. This training provides an overview and use case for each tool, so you can determine which tools would be best...
This course teaches you how to learn from your online audience by the way they interact with your content.
Get your products in front of people who love to shop with Instagram Shopping. In this workshop, we’ll cover the various features available on Instagram Shopping and how you can set up an account for your business. Learn how to...
In this course, we’ll explore the relationship between a business goal, the KPIs and the metrics to measure that KPI.
The Conversions API Gateway is a self-serve configuration option in Events Manager that simplifies the implementation of the Conversions API.In this course, we explore the purpose, features and benefits of the Conversions API Gateway, and how to configure it...
Learn how to select the best placements and creative strategies with Meta Advantage.
Discover how to engage with customers through Messenger and use different features to communicate more efficiently.
This course is designed to help you implement Advantage+ app campaigns to help you reach your business goals. It covers the benefits of Advantage+ app campaigns, how to set up a campaign in Meta Ads Manager and how to manage...
Learn about the purpose and use cases of the WhatsApp Business Platform, and prepare for integration.
Learn how to use the Pixel and the Conversions API to share data from customer actions and optimize advertising strategies.
Learn how to create ads and review format, placement and creative options in Meta Ads Manager.
Learn how to add search lift to your conversion lift experiments to help determine the accuracy of your attribution analytics results. This will help you identify the true source of demand for your products so that you can make...
Explore brand safety controls, and learn about standards and policies relevant to ads on Meta technologies.
This course covers the purpose and use cases for the AI ad tools within Meta Advantage.
In this course, we'll learn how to extract insights from data and how to use insights to make data-driven recommendations.
This presentation is intended to help small businesses get the most out of their WhatsApp Business Account. The session will begin with an overview of WhatsApp business tools, in which we’ll discuss how to create and maintain a strong...
Audience: The audience for this session can be media buyers, planners, digital marketers or skilled advertisers interested in using experiments to improve their campaign performance. Level: Intermediate It is important to measure the true performance of your ads on Meta...
Explore the available buying types and bid strategies to use for your campaigns.
The pixel helps you track conversions on your Facebook ads, optimize your ads for people most likely to convert and generate audiences to better target your ads. This course helps you setup, implement and troubleshoot the pixel so you...
In this course, you'll learn the features of Business Manager and how to set up an account.
