Support initial adoption of WhatsApp for Business
Highlight the value of a strong pilot for WhatsApp for Business and guide clients on the steps and best practices for setup.
All Activities
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Get inspired by success stories
See how other disruptors are taking their businesses to the next level.
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Introduction to campaign objectives
Learn how to define business goals, select the correct ad objective and measure success in Meta Ads Manager.
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Determining the best buying type and bid strategy
Explore the available buying types and bid strategies for your campaigns.
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Improving your client’s ad performance with data
This training discusses how the Conversions API can help advertisers establish a more reliable data connection that leads to improved marketing campaign performance. The purpose of this workshop is to help agencies map their business objectives to what is functionally...
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Improve Lead Quality with Conversions API for CRM
Join our free webinar to learn about Conversions API (CAPI) for CRM, a new tool that can help you find better-quality leads. You’ll hear from Meta’s top experts, who will share: How CAPI for CRM can help your business reduce...
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Create audiences in Meta Ads Manager
Learn about the different types of audiences available for ads and how to create them for campaigns in Meta Ads Manager.
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Implementing buying types and optimizing for ad delivery
Explore how to set up a campaign through the auction and reservation buying types in Meta Ads Manager.
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Stronger performance with Meta Conversions API
This course discusses how the Meta Conversions API can help you establish a more reliable data connection that leads to improved marketing campaign performance. Determine which integration option is best for your business and explore best practices for sharing...
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From business goals to KPIs
In this course, we’ll explore the relationship between a business goal, the KPIs and the metrics to measure that KPI.
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Configure and troubleshoot Meta Conversions API Gateway
This course prepares you to use the Conversions API Gateway, the self-service option that enables you to set up the Conversions API quickly without the need for dedicated developer resources. In this session, we explore the purpose, features and benefits...
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Measure and optimize your Audience Network ad performance
Learn to use Monetization Manager to measure ad performance, improve results with data and optimize your bidding strategy.
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Maximize lead quality with Meta Conversions API for CRM
Learn how you can optimize your lead ads with instant forms campaigns with the Conversions API for CRM.
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Reach your business goals with Reels ads
Discover how to get started with Reels ads by employing creative essentials and best practices for your assets and connecting with partners and creators as part of your strategy for Reels.
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Designing A/B tests, conversion lift tests and brand lift tests
In this course, you will learn how to design A/B tests, conversion lift tests and brand lift tests to prove or disprove your test hypothesis and recognize next steps for possible outcomes.
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Engaging Your Sports Fans and Community
Community is at the core of any sports organisation; join us to learn more about solutions on Facebook and Instagram to drive fan engagement and build community.
