Welcome to the Certification Hub : Learn new skills to build your brand or business

Build your online presence

Rating 5.0

Using Facebook Ads to Drive Subscriptions

Using five levers (Objective, Targeting, Bidding, Optimization and Format) to engage existing and new audiences in order to drive subscribers.

Rating 5.0

Using Playlists and Series - Tips for Organizing Your Videos

Rating 4.9

Generate Business Leads With Meta Lead Ads

Explore how you can achieve lead generation across Meta technologies by using lead ads optimized for quality. This course provides guidance on how to create effective lead ads, which can help increase campaign performance and conversion rates. Don't see any...

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Salon + Spa: Refreshing Digital Presence

Practice Test - Creative Strategy - A

Rating 4.6

Practice Test - Digital Marketing Associate - D

Rating 4.7

Optimize your campaign with Meta Advantage

This course covers the purpose and use cases for the AI ad tools within Meta Advantage.

Path
Duration 30m
Rating 4.6
Intermediate
Credential

Engage your audience with Instagram Stories

This course teaches you how to content about your business and interact with your audience on Instagram Stories.

Path
Duration 16m
Rating 4.8
Beginner

Ad delivery optimization and advertiser controls

Learn to optimize your Meta ad campaigns by adjusting the bid, placement, creative and delivery optimization settings.

Path
Duration 30m
Rating 4.7
Intermediate

Tests to measure ad effectiveness

Learn how A/B testing, brand lift and conversion lift tests can generate helpful insights about your ad campaigns.

Path
Duration 15m
Rating 5.0
Beginner
Credential

Advanced matching for websites

Learn how to use advanced matching for websites to optimize ad campaigns and protect customer privacy.

Path
Duration 10m
Rating 4.8
Intermediate

Get the most out of WhatsApp Business

This presentation is intended to help small businesses get the most out of their WhatsApp Business Account. The session will begin with an overview of WhatsApp business tools, in which we’ll discuss how to create and maintain a strong...

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Rating 1.0

Introduction to campaign objectives

Learn how to define business goals, select the correct ad objective and measure success in Meta Ads Manager.

Path
Duration 10m
Rating 4.8
Intermediate

Create ads from your Facebook Page

This course teaches you how to create ads from your Facebook Page.

Path
Duration 5m
Rating 4.7
Beginner

Introduction to measurement methodologies

This course prepares you to compare experimental and observational measurement methods and recognize when to implement A/B tests vs. RCTs.

Path
Duration 30m
Rating 5.0
Advanced
Credential

Set up and use the Meta Pixel and Meta Conversions API for website campaigns

Learn how to use the Pixel and the Conversions API to share data from customer actions and optimize advertising strategies.

Path
Duration 10m
Rating 4.9
Beginner
Credential

Meta New Starter Onboarding (Basic) - Day 1

Meta New Starter Onboarding is a live webinar session designed to discuss how to navigate the advertising ecosystem across Meta's family of apps and services. This webinar is relevant for individuals who are newly on-boarded or want to refresh their...

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Stronger performance with Meta Conversions API

This course discusses how the Meta Conversions API can help you establish a more reliable data connection that leads to improved marketing campaign performance. Determine which integration option is best for your business and explore best practices for sharing...

Event
Rating 5.0

How to Interpret Statistical Outputs of Regression and Extract Data With SQL

This course teaches you what a regression analysis is and how to interpret the outputs of a linear regression model. You also learn how to write a simple SQL query to extract and manipulate data from databases. Don't see any...