Get discovered with an Instagram Business account
Create a Profile for an Instagram Business Account

Create a Profile for an Instagram Business Account

By Meta Blueprint
Published: Jul 14, 2022
Duration 5m
Difficulty Beginner
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This lesson will prepare you to set up a profile for an Instagram Business account. Learn how to create a profile that helps visitors learn important information about a business.

This lesson will prepare you to:

Set up a profile for an Instagram business account.

Using Instagram to get people interested

Businesses can think of an Instagram profile as their digital presence. To give visitors a strong first impression, it's important to complete all of the fields in a profile. Just tap the Edit profile button to make these changes.

Let's take a closer look at how to set up key elements of a business account.

Setting up your profile

Consider the business’s look, voice and tone when you set up an account to make it memorable and tell people what the business is about.

*Disclaimer: Lucky Shrub is a fictitious business designed by Meta creative shop. Any similarities to content produced by real-life businesses are not intentional.

Click the arrow to learn more.

Create a username.

Choose a username that helps people recognise or find the business on Instagram.

For example, Jamal chooses the username @luckyshrubco because it includes the name of the business.
Use a branded profile photo.

A profile photo should reflect a business's personality and can even be its logo. The business's profile photo will appear in the top left-hand corner of any photos or videos that the business account posts.

For example, Jamal uses Lucky Shrub's logo as a profile picture so that people can easily identify the business.
Add contact details.

Help people reach the business by adding contact information and contact buttons to its profile.

For example, Jamal includes a link to Lucky Shrub's website. He also adds the business’s email, phone number and store location, and selects the option to add a call button on Lucky Shrub’s profile to encourage people to reach out directly through Instagram.
Tell people what you do.

People can learn what a business is about through its bio. The maximum bio length is 150 characters, so keep it brief and use keywords or emojis to attract people's attention.

In Lucky Shrub's bio, Jamal adds a short description that includes the business's mission statement and what it offers. He also includes the hours that Lucky Shrub's nursery is open in case potential customers want to visit.
Define the business.

Add a business category to help people identify what types of products or services the business offers.

Lucky Shrub is a garden design firm and nursery, so Jamal chooses garden centre as the business category.
Prompt people to take action.

Get people to do something by adding a button to a business profile. This enables people to take an action, like making a reservation or booking an appointment through a third-party service, directly from the profile.

Jamal adds the book now button to encourage people to schedule garden design consultations with Lucky Shrub.

Now that you know the basics of setting up a business account on Instagram, we'll show you how businesses can use Instagram to connect with their customers.

Key takeaways

Make a business profile easily recognisable by choosing a profile picture and username that matches the business's brand.

Add a bio, category label and contact details to help people learn more and get in touch.

Add a relevant action button to prompt people to take an action that’s important to your business.

This activity is also available in English. View activity

This lesson will prepare you to:

Using Instagram to get people interested

Setting up your profile

Create a username.

Key takeaways