This course introduces the 4 types of measurement studies available in Meta Ads Manager: A/B tests, creative testing, conversion lift studies and brand lift studies. You’ll learn what each study type measures, review the setup requirements for each and walk through configuring each in Ads Manager and the Experiments tool. You’ll also learn how to read a results report, evaluate confidence scores and decide what to do next based on whether your results are conclusive or inconclusive.
