410-101: Meta Certified Media Buying Professional

Study Guide

• Rating5.0

Practice Test

• Rating5.0

From business goals to ad objectives

Learn how to create measurable business goals and choose the campaign objective to meet your goal.

• Duration 10m
• Rating4.5
• Beginner
• Credential

Meta Ads Manager

In this course, you'll learn how to set up a campaign in Meta Ads Manager and you'll explore the difference between campaigns, ad sets and ads.

• Duration 20m
• Rating4.7
• Intermediate
• Credential

Buying types

Learn about the key differences between the auction and reservation buying types so you can determine the best type for your business needs and goals.

• Duration 15m
• Rating4.7
• Beginner
• Credential

Auction bid strategies

This course introduces auction bid strategies, providing guidance on how to determine the best strategy for your business goals and how to select controls for setting a budget.

• Duration 25m
• Rating4.8
• Beginner
• Credential

Get started with data-driven marketing

Learn how data from the Meta Pixel, Conversions API and Facebook SDK can provide insights to reach people with relevant ads.

• Duration 15m
• Rating4.6
• Beginner
• Credential

Define your audience

In this course, we examine the different targeting tools and discuss how to avoid obstacles with targeting parameters.

• Duration 50m
• Rating4.7
• Beginner
• Credential

Creative essentials

Use high-quality creative in your mobile marketing campaigns to develop content for a mobile world. This lesson explores how you can incorporate best practices and develop content that aligns to user behavior when you design for mobile.

• Duration 10m
• Rating5.0
• Beginner
• Credential

Measurement and analysis across Meta technologies

Learn how to use Brand Lift, Conversion Lift, GeoLift and marketing mix modeling to generate helpful insights about your ads.

• Duration 15m
• Rating4.6
• Beginner
• Credential

Meta Business Manager

In this course, you'll learn the features of Business Manager and how to set up an account.

• Duration 26m
• Rating4.8
• Intermediate
• Credential

Ad delivery optimization and advertiser controls

Learn to optimize your Meta ad campaigns by adjusting the bid, placement, creative and delivery optimization settings.

• Duration 30m
• Rating4.7
• Intermediate

Integrating data sources into your ad strategy

Learn how to use the Meta Pixel, Conversions API and Facebook SDK to deliver relevant ads while protecting customer privacy.

• Duration 20m
• Rating4.8
• Beginner
• Credential

How creative impacts performance

Learn how to design ad creative for each stage of the marketing funnel.

• Duration 15m
• Rating4.6
• Intermediate
• Credential

Campaign reporting in Meta Ads Manager

Use Meta Ads Reporting to customize, interpret and share reports to tell a story with data and enhance future campaigns.

• Duration 10m
• Rating4.9
• Intermediate
• Credential