Duration: 90 minutes
Exam audience: digital planners, media planners, programmatic planners, comms planners, marketing consultants and planning and buying hybrid roles.
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400-101: Meta Certified Media Planning Professional
How to get started
Fundamentals
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Digital Marketing Landscape
In this course we look at consumer behavior in a mobile environment and discuss the role of Facebook as a marketing channel.
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From business goals to ad objectives
Learn how to create measurable business goals and choose the campaign objective to meet your goal.
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Ads Manager Basics
In this course, we discuss campaigns, ad sets and ads, as well as the setup options available for each campaign objective.
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Buying on Facebook
This course will explain the fundamentals of buying on Facebook. Students will learn the difference between auction, reach and frequency, and TRP buying, and how to choose a buying type.
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Facebook Ad Delivery
The Facebook ad delivery system determines when and where your ads appear. This course focuses on the three components this system comprises: the Facebook ad auction, the performance optimization system and the advertiser controls.
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Facebook Bid Strategies
This course will explain the fundamentals of and the differences between bid strategies on Facebook. It will discuss campaign budget optimization and explain the differences between cost cap, bid cap and value optimization. Students will learn how to p...
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Get Started With Data-Driven Marketing
When people take certain actions on your website, in your app or at your store, different Facebook tools, such as the pixel, SDK and offline conversions tool share those actions with our system. In this course, you’ll learn how the data you share with ...
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Define Your Audience
Examine how you can use different Facebook targeting tools to align your advertising creative to your target strategy.
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Creative Essentials
Use high-quality creative in your mobile marketing campaigns to develop content for a mobile world. This lesson explores how you can incorporate best practices and develop content that aligns to user behavior when you design for mobile.
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Measurement and Analysis on Facebook
This course explains how to use measurements to determine whether a campaign helped you achieve a business goal. Students will learn when to use each of Facebook's measurement tools and how to test campaigns as they run with Ads Manager's built-in Expe...
Media Planning Core Lessons
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Using Insights to Inform Ad Strategy
In this course, we examine how Facebook IQ resources can help to inform new opportunities.
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Targeting Strategies for Business Goals
Learn how to select appropriate targeting strategies for different client objectives. This includes how to evaluate what your client hopes to accomplish, as well as which data sources they have in place and how previous campaigns have performed. We als...
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Meta Advertising Policies
Understand the differences between restricted and prohibited content to ensure your campaigns comply with our policies.
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Test Ad Effectiveness with Experiments
In this course, you’ll learn how experiments can help you determine whether your ads are effective, and how to do two types of experiments on Facebook Ads Manager.