Duration: 90 minutes
Exam audience: digital planners, media planners, programmatic planners, comms planners, marketing consultants and planning and buying hybrid roles.
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400-101: Meta Certified Media Planning Professional
How to get started
Fundamentals
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Digital marketing landscape
Learn how to evaluate how Meta adds value in a digital marketing strategy, by examining consumer behavior in a mobile environment and the role of Meta as a marketing channel.
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From business goals to ad objectives
Learn how to create measurable business goals and choose the campaign objective to meet your goal.
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Ads manager basics
In this course, you'll learn about campaigns, ad sets and ads, as well as the setup options available for each campaign objective.
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Buying on Facebook
This course will explain the fundamentals of buying on Facebook. Students will learn the difference between auction, reach and frequency, and TRP buying, and how to choose a buying type.
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Meta ad delivery
Meta ad delivery
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Meta bid strategies
This course will explain the fundamentals of and the differences between bid strategies on Facebook. It will discuss campaign budget optimization and explain the differences between cost cap, bid cap and value optimization. Students will learn how to p...
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Get started with data-driven marketing
In this course, you’ll learn how the data you share with Meta can give you insights that help improve your customer experience and show people ads they care about.
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Define your audience
In this course, we examine the different targeting tools and discuss how to avoid obstacles with targeting parameters. You'll also learn how to adjust your creative to new target segments and align your targeting tools with your advertising needs.
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Creative Essentials
Use high-quality creative in your mobile marketing campaigns to develop content for a mobile world. This lesson explores how you can incorporate best practices and develop content that aligns to user behavior when you design for mobile.
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Measurement and Analysis on Meta
This course explains how to use measurements to determine whether a campaign helped you achieve a business goal. Students will learn when to use each measurement tool on Meta and how to test campaigns as they run with Ads Manager's built-in Experimenta...
Media Planning Core Lessons
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Using insights to inform ad strategy
Use Meta Foresight to better understand your audience, explore your industries and enhance your ad planning and buying.
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Targeting strategies for business goals
This course explores how to select appropriate targeting strategies for different client objectives such as how to evaluate your clients goals, allocate spend across Meta campaigns, and previous campaign analytics.
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Meta Advertising Policies
Understand the differences between restricted and prohibited content to ensure your campaigns comply with our policies.
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Methods to test ad effectiveness
This course teaches how to measure Meta advertising effectiveness using A/B tests, brand surveys and conversion lift studies.