Duration: 90 minutes
Exam audience: digital planners, media planners, programmatic planners, comms planners, marketing consultants and planning and buying hybrid roles.
Meta Certified Media Measurement Specialist
Develop your ability to analyze and interpret measurement results, and learn how to apply relevant next steps based on the data you obtain.
Learn how to create measurable business goals and choose the campaign objective to meet your goal.
In this course, you'll learn how to set up a campaign in Meta Ads Manager and you'll explore the difference between campaigns, ad sets and ads.
Learn about the key differences between the auction and reservation buying types so you can determine the best type for your business needs and goals.
This course introduces auction bid strategies, providing guidance on how to determine the best strategy for your business goals and how to select controls for setting a budget.
Learn how data from the Meta Pixel, Conversions API and Facebook SDK can provide insights to reach people with relevant ads.
In this course, we examine the different targeting tools and discuss how to avoid obstacles with targeting parameters.
Use high-quality creative in your mobile marketing campaigns to develop content for a mobile world. This lesson explores how you can incorporate best practices and develop content that aligns to user behavior when you design for mobile.
Learn how to use Brand Lift, Conversion Lift, GeoLift and marketing mix modeling to generate helpful insights about your ads.
