Duration: 90 minutes
Exam audience: digital planners, media planners, programmatic planners, comms planners, marketing consultants and planning and buying hybrid roles.
Meta Certified Media Measurement Specialist
Develop your ability to analyze and interpret measurement results, and learn how to apply relevant next steps based on the data you obtain.
In this course, you'll learn the features of Business Manager and how to set up an account.
In this course, you'll learn how to set up a campaign in Meta Ads Manager and you'll explore the difference between campaigns, ad sets and ads.
Use Meta Ads Reporting to customize, interpret and share reports to tell a story with data and enhance future campaigns.
Learn how to create measurable business goals and choose the campaign objective to meet your goal.
Use high-quality creative in your mobile marketing campaigns to develop content for a mobile world. This lesson explores how you can incorporate best practices and develop content that aligns to user behavior when you design for mobile.
In this course, you'll learn about the Meta Advertising Standards.
Learn to talk confidently with your clients about how Meta addresses brand safety through its set of policies and tools.
In this course, we examine the different targeting tools and discuss how to avoid obstacles with targeting parameters. You'll also learn how to adjust your creative to new target segments and align your targeting tools with your advertising needs.
Learn about the key differences between the auction and reservation buying types so you can determine the best type for your business needs and goals.
Learn to optimize your Meta ad campaigns by adjusting the bid, placement, creative and delivery optimization settings.
Learn how to use the Meta Pixel, Conversions API and Facebook SDK to deliver relevant ads while protecting customer privacy.
Learn how to use Brand Lift, Conversion Lift, GeoLift and marketing mix modeling to generate helpful insights about your ads.
