In this course, we examine the different Facebook targeting tools and show you how to avoid obstacles with regard to your targeting parameters. You'll also learn how you can adjust your creative to new target segments and align your targeting tools to your advertising needs
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Success is all about choosing the best Facebook marketing objective that maps to your business need. What's your goal, and how will you measure if you achieved it?
Create content for a mobile world by using high quality creative in your mobile marketing campaigns. You will learn to design content that aligns to user behavior and incorporate creative best practices when designing for mobile.
Use this series of lessons to: Learn why an ad may not be approved. Familiarize yourself with the ad review process and how to appeal it. Know what content is acceptable for your ad’s text, landing pages and more. See examples of creative you can and...
Get an overview of all ad formats and placements that are available to you to aid your campaign planning. Use this course to learn about how placements work together to reach people more effectively. See case studies of how each format can deliver a...
Learn how to build customer relationships through conversation, identify the business problem that the Messenger experience will solve, and the basics of creating and deploying a Messenger experience for your business.
Stories on Instagram, Facebook and Messener give you an immersive, full-screen vertical format to bring your business to life through photos, videos, text and effects. This fast-growing format is a great place for brands to connect with their audience ...
