Duration: 90 minutes
Exam audience: strategists with some prior experience developing creative advertising strategies on Facebook, Instagram or Messenger.
Meta Certified Media Measurement Specialist
Develop your ability to analyze and interpret measurement results, and learn how to apply relevant next steps based on the data you obtain.
Learn how to design ad creative for each stage of the marketing funnel and connect with your audience in an authentic way.
Understand mobile behavior and improve mobile campaign performance.
Learn how to select ad formats and design creative strategies to reach your audience at each stage of the audience journey.
Learn how to use Messenger to connect with customers in a personal way, increase sales and improve customer service.
Explore how to create new, custom and lookalike audiences in Meta Ads Manager.
Use the Instagram app to connect with your audience and reach more customers.
