Duration: 90 minutes
Exam audience: strategists with some prior experience developing creative advertising strategies on Facebook, Instagram or Messenger.
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300-101: Meta Certified Creative Strategy Professional
How to get started
Advertise on Mobile Platforms
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Create Ads That Align to Your Business Goals
Examine how to design creative for each stage of the marketing funnel so it can connect with audiences in an authentic way.
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Mobile First Fundamentals
Understand mobile behavior and improve mobile campaign performance.
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Ad Placements and Formats
Learn how different ad formats and placements can help you reach a broader audience and create awareness.
Build an Audience and Reach More Customers
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Communicate With Your Customers
Identify Messenger solutions that can help you create awareness and connect with customers.
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Define Your Audience
Examine how you can use different Facebook targeting tools to align your advertising creative to your target strategy.
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Reach More People on Instagram
Use the Instagram app to connect with your audience and reach more customers.
