Duration: 105 minutes
Exam audience: media analysts, data scientists, quantitative researchers, measurement partners, measurement FMP analysts and technical consultants.
Register For Exam |
Duration: 105 minutes
Exam audience: media analysts, data scientists, quantitative researchers, measurement partners, measurement FMP analysts and technical consultants.
Register For Exam |
In this course, we’ll explore the relationship between a business goal, the KPIs and the metrics to measure that KPI.
We’ll explore how to optimize for high-quality data and use summary statistics to interpret statistical outputs.
In this course, we'll discuss how to extract and manipulate data with SQL queries.
In this course, you will compare experimental and observational measurement methods and recognize when to implement A/B tests vs. RCTs. You will learn how to describe how A/B, Brand and Conversion Lift tests work.
This course explores how to formulate a hypothesis and how to select a measurement approach that suits the needs of your clients.
In this course, you will learn how to design a an A/B, Conversion and Brand Lift test to prove or disprove your test hypothesis and recognize next steps for possible outcomes.