The Media Buying Live path provides advertisers advanced strategies to integrate the elements of ad creation to further optimize their campaigns in Ads Manager and Business Manager. This training is designed to expand on the basics of campaign creation on our platforms.
The Media Fundamentals learning path provides advertisers new to Meta the essentials needed for building effective advertising campaigns in Ads Manager. By the end of this track, learners will have developed a solid foundation in the breadth of Meta’s platforms as an advertising channel.
From business goals to ad objectives
Learn how to create measurable business goals and choose the campaign objective to meet your goal.
Meta Ads Manager
In this course, you'll learn how to set up a campaign in Meta Ads Manager and you'll explore the difference between campaigns, ad sets and ads.
Learn about the key differences between the auction and reservation buying types so you can determine the best type for your business needs and goals.
Auction bid strategies
This course introduces auction bid strategies, providing guidance on how to determine the best strategy for your business goals and how to select controls for setting a budget.
Define your audience
In this course, we examine the different targeting tools and discuss how to avoid obstacles with targeting parameters.
Use high-quality creative in your mobile marketing campaigns to develop content for a mobile world. This lesson explores how you can incorporate best practices and develop content that aligns to user behavior when you design for mobile.
Measurement and analysis across Meta technologies
Learn how to use Brand Lift, Conversion Lift, GeoLift and marketing mix modeling to generate helpful insights about your ads.
Meta Business Manager
In this course, you'll learn the features of Business Manager and how to set up an account.
Integrating data sources into your ad strategy
Learn how to use the Meta Pixel, Conversions API and Facebook SDK to deliver relevant ads while protecting customer privacy.
How creative impacts performance
Learn how to design ad creative for each stage of the marketing funnel.
Campaign reporting in Meta Ads Manager
Use Meta Ads Reporting to customize, interpret and share reports to tell a story with data and enhance future campaigns.
Meta Advertising Standards
In this course, you'll learn about the Meta Advertising Standards.
Get started with data-driven marketing
Learn how data from the Meta Pixel, Conversions API and Facebook SDK can provide insights to reach people with relevant ads.
Ad delivery optimization and advertiser controls
Learn to optimize your Meta ad campaigns by adjusting the bid, placement, creative and delivery optimization settings.