The Media Buying Live path provides advertisers advanced strategies to integrate the elements of ad creation to further optimize their campaigns in Ads Manager and Business Manager. This training is designed to expand on the basics of campaign creation on our platforms.
The Media Fundamentals learning path provides advertisers new to Meta the essentials needed for building effective advertising campaigns in Ads Manager. By the end of this track, learners will have developed a solid foundation in the breadth of Meta’s platforms as an advertising channel.
From business goals to ad objectives
Learn how to create measurable business goals and choose the campaign objective to meet your goal.
Meta Ads Manager
In this course, you'll learn about campaigns, ad sets and ads, as well as the setup options available for each campaign objective.
Meta buying types
This course will explain the fundamentals of buying on Facebook. Students will learn the difference between auction, reach and frequency, and TRP buying, and how to choose a buying type.
Auction bid strategies
This course will explain the fundamentals of and the differences between bid strategies on Facebook. It will discuss campaign budget optimization and explain the differences between cost cap, bid cap and value optimization. Students will learn how to p...
Define your audience
In this course, we examine the different targeting tools and discuss how to avoid obstacles with targeting parameters. You'll also learn how to adjust your creative to new target segments and align your targeting tools with your advertising needs.
Use high-quality creative in your mobile marketing campaigns to develop content for a mobile world. This lesson explores how you can incorporate best practices and develop content that aligns to user behavior when you design for mobile.
Measurement and analysis across Meta technologies
Learn to use measurement solutions, reports and experiments to generate helpful insights across Meta technologies.
Meta Business Manager
In this course, you'll learn the features of Business Manager and how to set up an account.
Optimize campaigns with A/B testing
This course will define A/B tests and identify when to use them. Students will learn how to get started with A/B tests and which variables to test for, as well as how to interpret the result of an A/B test and use the information for future optimization.
Use data to personalize at scale
Learn how to implement and troubleshoot data sources to help you deliver more personalized ads at scale.
Optimize targeting parameters
This course helps you focus on how to align targeting to business goals and troubleshoot issues that affect your ability to reach the right audience.
How creative impacts performance
Learn how to design ad creative for each stage of the marketing funnel.
Campaign reporting in Meta Ads Manager
Use Meta Ads Reporting to customize, interpret and share reports to tell a story with data and enhance future campaigns.
Meta Advertising Standards
In this course, you'll learn about the Meta Advertising Standards.
Get started with data-driven marketing
Use data from the Meta Pixel, Conversions API, Facebook SDK and offline conversions to improve your customer experience.
Ad delivery optimization across Meta technologies
Learn to optimize your Meta ad campaigns by adjusting the bid, placement, creative and delivery optimization settings.