The Media Buying Live path provides advertisers advanced strategies to integrate the elements of ad creation to further optimize their campaigns in Ads Manager and Business Manager. This training is designed to expand on the basics of campaign creation on our platforms.
410-101 Meta Certified Media Buying Professional Exam Courses
Fundamentals
The Media Fundamentals learning path provides advertisers new to Meta the essentials needed for building effective advertising campaigns in Ads Manager. By the end of this track, learners will have developed a solid foundation in the breadth of Meta’s platforms as an advertising channel.
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Digital marketing landscape
Learn how to evaluate how Meta adds value in a digital marketing strategy, by examining consumer behavior in a mobile environment and the role of Meta as a marketing channel.
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From business goals to ad objectives
Learn how to create measurable business goals and choose the campaign objective to meet your goal.
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Ads manager basics
In this course, you'll learn about campaigns, ad sets and ads, as well as the setup options available for each campaign objective.
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Buying on Facebook
This course will explain the fundamentals of buying on Facebook. Students will learn the difference between auction, reach and frequency, and TRP buying, and how to choose a buying type.
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Meta ad delivery
Meta ad delivery
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Meta bid strategies
This course will explain the fundamentals of and the differences between bid strategies on Facebook. It will discuss campaign budget optimization and explain the differences between cost cap, bid cap and value optimization. Students will learn how to p...
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Get started with data-driven marketing
In this course, you’ll learn how the data you share with Meta can give you insights that help improve your customer experience and show people ads they care about.
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Define your audience
In this course, we examine the different targeting tools and discuss how to avoid obstacles with targeting parameters. You'll also learn how to adjust your creative to new target segments and align your targeting tools with your advertising needs.
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Creative Essentials
Use high-quality creative in your mobile marketing campaigns to develop content for a mobile world. This lesson explores how you can incorporate best practices and develop content that aligns to user behavior when you design for mobile.
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Measurement and Analysis on Meta
This course explains how to use measurements to determine whether a campaign helped you achieve a business goal. Students will learn when to use each measurement tool on Meta and how to test campaigns as they run with Ads Manager's built-in Experimenta...
Media Buying Core Lessons
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Introduction to Meta Business Manager
In this course, you'll learn the features of Business Manager and how to set up an account.
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Optimize your campaigns
When you create a campaign in Ads Manager, you specify the goal you want to achieve with your advertising. You will also select what you would like to optimize for, or in other words, you will tell ads manager what results matter most to you. That co...
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Optimize Campaigns with A/B Testing
This course will explain when to use an A/B test, which variables to test, and how to interpret results for optimization.
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Use data to personalize at scale
Discover how to implement and troubleshoot data sources and ways to use that data to deliver more personalized ads at scale.
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Optimize Targeting Parameters
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Impact of Creative on Performance
Examine how to design creative for each stage of the marketing funnel so it can connect with audiences in an authentic way.
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Evaluate campaign results with Ads Reporting
This course explains how to use Ads Reporting to interpret campaign results and select the right report measurements.