Using Facebook Ads to Drive Subscriptions
Using five levers (Objective, Targeting, Bidding, Optimization and Format) to engage existing and new audiences in order to drive subscribers.
All Activities
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Meta Advantage+ leads campaigns: generating high-quality leads with AI
This course explores the streamlined leads campaign setup experience and explains its benefits.
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Improve your advertising with Advantage+ catalog ads
Learn how to use Advantage+ catalog ads to dynamically deliver personalized ads and product recommendations to customers.
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Optimize Meta Conversions API
Learn how to optimize Meta Conversions API to help improve ad performance.
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The WhatsApp Business Platform for Effective Business Messaging
This course explores how the WhatsApp Business Platform can benefit customers and businesses across the customer journey. The course provides guidance for learners to connect business objectives to the features of the WhatsApp Business Platform and helps learners to avoid...
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Technical implementation of the Meta Pixel
This course helps you set up and implement the pixel so you can collect intent at each stage of the purchase path and tailor your messaging to move people through the marketing funnel.
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Creative brief development
Learn how to write a creative brief that defines your advertising strategy and helps you plan ads that achieve results.
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Introduction to Collaborative Ads
Webinar learning objectives This training explains how Collaborative Ads can close the gap between social media advertising and retail purchases. Discover the formats and strategies that optimize Collaborative Ads campaign performance. You’ll also learn how to create and measure a...
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Troubleshooting catalog for Advantage+ catalog ads
This training helps you troubleshoot a catalog for Advantage+ catalog ads and prepare for the Meta Certified Marketing Developer Exam.
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Create for a Mobile World
Create content for a mobile world by using high quality ad creative in your mobile marketing campaigns. You will learn to design content that aligns to user behavior and incorporate best practices when designing for mobile.
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Increase campaign performance with partnership ads
Webinar learning objectives This training explains how to use partnership ads to scale campaigns. Discover how partnership ads work, the types of content you can use and the benefits they offer for campaign performance. You'll also learn how to find...
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Explore data and data sources
In this course we explore how to optimize for high-quality data and use summary statistics to interpret statistical outputs.
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Opportunity score: experimentally proven recommendations to help improve your campaign performance
Learn how you can use opportunity score in Ads Manager to help improve your campaign performance.
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Meta Certification Prep Live Training | Business Messaging Strategy
This training is designed to sharpen your expertise in Meta’s Business Messaging solutions and prepare you to pass the Business Messaging Strategy Certification exam. This focused session is designed to equip you with the latest strategies and tools to leverage...
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Amplify campaigns with partnership ads
Explore how to scale creator partnerships, manage permissions in Partnership Ads Hub, and run partnership ads in Meta Ads Manager.
