Agency performance knowledge checks
Demonstrate your understanding of Meta Advantage+, ad performance and measurement strategies.
All Activities
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Selecting campaign objectives
Explore the campaign objectives in Meta Ads Manager and consider which conversion locations and performance goals are available for each objective.
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Creating and editing effective Reels ads
Discover how to create effective Reels ads by adapting existing ad creative or building net new ad creative.
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Optimize campaign performance with A/B Testing and Conversion Lift
This course explores the value of a holistic measurement approach and specifically covers how to implement and interpret Conversion Lift tests and A/B tests and use the insights to optimize your future campaigns.
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Meta Advertising Standards and brand safety
Explore the Meta Advertising Standards, ad review process, common ad rejection reasons and brand safety controls.
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Get started with data-driven marketing
Learn how data from the Meta Pixel, Conversions API and Facebook SDK can provide insights to reach people with relevant ads.
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Get discovered with Reels on Facebook and Instagram
Learn how to use the language of Reels and creative best practices to engage new audiences.
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Understanding ad fragmentation: Tips to optimize your ads for better results
Learn how reducing ad fragmentation can help you optimize your ads for better results.
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How to build your creative strategy for Ramadan
1. Design Creative to Inspire Action - Use high-quality creative in your mobile marketing campaigns to develop content for a mobile world. In this workshop, you’ll learn how to select the format and placement that best supports your business goals.You’ll...
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Planning for your campaign audience
Explore how to select new, custom and lookalike audiences for your ads and use Meta Advantage+ audience.
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Measure the impact of your ad creative
This training is designed to guide creative strategists on measurement and testing tools to improve creative work for better campaign outcomes. Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled.To log...
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Commerce Messaging for Businesses
Conversational commerce is about connecting with people through chat by building effective conversational commerce campaigns and establishing a strong commerce presence on Facebook messaging platforms. This virtual training provides you with an overview of how to build a powerful...
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Ad creative that converts: how to diversify your ads for better results
This training explores how advertisers can use ad creative to help improve campaign performance. It covers creative diversification (the practice of varying formats, visuals and messages across ad sets) and practical strategies for building creative volume from existing assets, working...
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