In this training, you will learn the five best practices for maximizing performance of direct response campaigns across Meta technologies. Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled. To log...
This course teaches you how to create ads from your Facebook Page.
Learn how to create a WhatsApp Business Account and explore key features for communicating with customers.
Learn how A/B testing, brand lift and conversion lift tests can generate helpful insights about your ad campaigns.
This course prepares you to compare experimental and observational measurement methods and recognize when to implement A/B tests vs. RCTs.
This course explores how the WhatsApp Business Platform can benefit customers and businesses across the customer journey. The course provides guidance for learners to connect business objectives to the features of the WhatsApp Business Platform and helps learners to avoid...
Meta New Starter Onboarding is a live webinar session designed to discuss how to navigate the advertising ecosystem across Meta's family of apps and services. This webinar is relevant for individuals who are newly on-boarded or want to refresh their...
This course teaches you what a regression analysis is and how to interpret the outputs of a linear regression model. You also learn how to write a simple SQL query to extract and manipulate data from databases. Don't see any...
This course discusses how the Meta Conversions API can help you establish a more reliable data connection that leads to improved marketing campaign performance. Determine which integration option is best for your business and explore best practices for sharing...
This presentation is intended to help small businesses get the most out of their WhatsApp Business Account. The session will begin with an overview of WhatsApp business tools, in which we’ll discuss how to create and maintain a strong...
This training is designed to help advertisers get the most out of Meta Business Messaging. It introduces Inbox in Meta Business Suite, explains how to set up and optimize ads that click to Messenger, and outlines how advertisers can...
Learn how to select ad formats and design creative strategies to reach your audience at each stage of the audience journey.
Audience: The audience for this session can be media buyers, planners, digital marketers or skilled advertisers interested in using experiments to improve their campaign performance. Level: Intermediate It is important to measure the true performance of your ads on Meta...
Learn how to optimize ads that click to WhatsApp with the Meta Conversions API for messaging events.
Understand mobile behavior and improve mobile campaign performance.
Discover how to use partnership ads, formerly known as branded content ads, to improve your campaign performance.
In this course we explore how Advantage+ catalog ads can deliver relevant, personalized ads to your audience.
In this training, you will learn how the AI tools within Meta Advantage can be used to improve campaign performance. This training provides an overview and use case for each tool, so you can determine which tools would be best...
This virtual training helps you set up and implement custom conversions, so you can optimize your ads for people who are most likely to convert. It also explores common issues that may prevent your pixel from sending accurate data. Lastly,...
Discover how to create and use a business account on Instagram, identify how to set up your profile and explore key business account features.
Meet with the Meta Blueprint team to learn all about our Meta Certification program. Ask questions about our family of apps and services, topics in our certification exams and the process from start to finish during this session. Media...
In this class we'll take you through the benefits of News Page index, introduce you to Facebook News and also what to look out for in terms of Quality News Signals to prioritize your content in our News Feed....
This course teaches you how to engage with your audience on Facebook and Instagram for your business.
Use high-quality creative in your mobile marketing campaigns to develop content for a mobile world. This lesson explores how you can incorporate best practices and develop content that aligns to user behavior when you design for mobile.
