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The Meta New Starter Onboarding Training aims to help participants understand and learn about Meta's applications and advertising ecosystem.

Meta New Starter Onboarding session aims to onboard and educate you on how to navigate the advertising ecosystem across Meta’s family of apps and services. This training is specifically designed for newly onboarded marketing professionals or looking for a refresher on Meta’s advertising fundamentals. Activities will be incorporated throughout the training to reinforce knowledge, and interactive activities will encourage participants to apply the training content.

Training Schedule for the Day:

  • Part 1 - Media Basics

    • Meta Business Manager

    • Meta Ad Manager

    • Start Advertising on the Meta Platform

    • Ad Audience Types

    • Ad Placement and Creativity

  • Part 2 - Advanced Ad Setup and Best Practices

    • Bidding Strategies and Budgets

    • Signal and Data Sources (Meta Pixel/SDK/Conversion API)

    • Meta Performance Measurement and Analysis

    • Opportunity Score and Best Practices

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